4 Reasons Why You Shouldn't Hesitate to Spend Money on Good SEO

Cleveland Style SEO

SEO is critical to ensuring that your business thrives online, and therefore you shouldn't expect it to be cheap. But if you search for "SEO companies" on Google, you'll find agencies that charge tens of thousands of dollars, and you'll also find some that offer their service for as low as $200.

Why is there such a big difference in the pricing? It all comes down to the quality of the services offered. If you've ever ordered an SEO gig off Fiverr or similar freelancing websites, you know how effective cheap SEO services are.

The short answer is -- they aren't. Although there are a lot of SEO companies that outsource their work or are just plain bad at what they do, there is a reason the best in the business charge a premium. Let's take a look at why good SEO services are expensive.

1.       Performing a link audit is tremendously expensive.

If you come to an agency with a website that has been performing poorly for years, the first thing they'll check is your link profile. A link audit involves going through each and every one of the links that point to your website and identifying which ones are hurting your rankings. If your website has thousands of articles on it, this task is very time-consuming. In addition, if you've ordered some cheap SEO work over the years, you could have a large number of links from shady websites. There is some software that automates the link auditing process, but they're just not as effective as the eyes of a trained professional.

2.       Cleaning up your toxic links takes a lot of time and resources.

If the results of your link profile show that you've got some bad links, they need to go. Google allows webmasters to disavow any links that they think are unnecessary. But getting rid of bad links isn't that simple. You have to manually request the removal of each of your toxic links to ensure that you have a chance to regain your search rankings.

Google's guidelines state that webmasters should make sure that any bad links are removed completely, not just disavowed. Depending on the number of bad links you have, this process could be incredibly time-consuming. You need to reach out to individual websites and ask them to take down links that are pointing to your website. This is why you need a professional.

3.       Search engine slaps can tank your traffic numbers overnight.

If Google decides that your website isn't up to their standards, they can penalize your website. If you've seen websites dropping from page 1 to page 5 in a matter of hours, you've seen the power of search engine penalties. Consider the cost of having your traffic cut in half. Now, weigh that cost against what a good SEO company charges you. The decision is simple.

4.       If your website disappears from the search engines, it can ruin your business.

If you have an online business or an e-commerce store, you depend heavily on organic search engine traffic for your revenue. If your website disappears from Google's results, what will that do for your business?

If you're handing off your SEO services to a cheap provider to save some money, you could be setting yourself up for major problems in the future. SEO isn't easy. If it was, you wouldn't have needed professionals to do it for you. Search engine algorithms constantly evolve and if you want to keep up with them, you have to consult a professional. Quality SEO will place a bigger burden on your wallet, but the results are worth it.